Gwyneth Paltrow's Goop took wellness mainstream. How did it lose its edge?

Posted
For more than 15 years, Gwyneth Paltrow’s lifestyle empire, Goop, has been ever-present in the cultural conversation. Goop has been a newsletter, an e-commerce company, a podcast, a wellness summit, a magazine, and even a show.Read more...

Continue reading at Quartz »